Handmade in Massachusetts

Welcome to Towne & Main

Towne & Main is a handmade gift and décor brand based in Manchester-by-the-Sea, Massachusetts, created by Jenn. What started as a hobby and creative outlet over 10 years ago has grown into a small business filled with custom signs, ornaments, totes, pouches, patches, keychains, and meaningful gifts made with love.

Inspired by New England living, coastal towns, holidays, family, and everyday moments worth celebrating, Towne & Main creates pieces that feel personal, playful, and one of a kind.

Handmade patch totes on the beach by Towne and Main

What We Create

Handmade Gifts, Décor & Custom Pieces

At Towne & Main, you’ll find thoughtfully designed items for your home, gifts, events, and everyday life. While many designs are inspired by the coast, Towne & Main goes beyond coastal with pieces for holidays, hometown pride, family celebrations, custom orders, patch bars, and personalized gifting.

Handmade home décor and signs

Home & Décor

Custom signs, ornaments, and handmade pieces that bring warmth and personality to every space.

Custom totes and pouches on the beach

Totes & Accessories

Thoughtfully designed totes, pouches, and keychains — perfect for gifting or everyday use.

Coastal handmade gifts and accessories

Meaningful Gifts

Holiday treasures, hometown pride, and personalized pieces for every celebration.

Custom Nantucket tote with patches

Made Just for You

Custom Orders Welcome

Looking for something special? Custom orders are always welcome. Whether it’s a favorite town, family name, meaningful saying, special event, or personalized gift idea, Towne & Main loves creating pieces that feel unique to you.

  • Favorite towns & hometown pride
  • Family names & meaningful sayings
  • Special events & celebrations
  • Personalized gift ideas

Patch Bar Experience

Patches by the Sea

Towne & Main also offers Patches by the Sea, a fun patch bar experience featuring totes, pouches, keychains, jean jackets, patches, and decals. Customers can create their own personalized style by choosing patches and accessories that feel fun, meaningful, and completely their own.

Patches by the Sea is available for pop-ups, private events, parties, and local shopping experiences.

Pop-Ups

Local shopping experiences and community events.

Private Events

Birthdays, showers, and gatherings with a creative twist.

Parties

A fun, hands-on activity guests will remember.

Pop-Ups & Markets

About My Events

Find Towne & Main and Patches by the Sea at local pop-ups, markets, and community events throughout the North Shore. Come shop, customize, and create something special!

Manchester-by-the-Sea Pop-Up

Manchester-by-the-Sea Pop-Up

Dates coming soon — check back!

Manchester-by-the-Sea, MA

Join us for a local pop-up featuring handmade gifts, Patches by the Sea, and one-of-a-kind coastal pieces. Stop by to shop, customize a tote, or say hello!

Patch Bar Pop-Up

Patch Bar Pop-Up

Dates coming soon — check back!

North Shore, MA

Create your own personalized tote, pouch, or jean jacket at our fun patch bar. Choose from patches, decals, and accessories to make something completely your own.

Holiday Market

Holiday Market

Dates coming soon — check back!

Cape Ann area

Find the perfect handmade gift for the holidays — ornaments, signs, totes, and custom pieces inspired by New England living.

Private Events & Patch Bar Parties

Looking to host a patch bar at your party, shower, or private gathering? Towne & Main would love to bring Patches by the Sea to you! Email Jenn to check availability and plan something fun and memorable.

Email Me for Private Events

See It in Action

Towne & Main

A glimpse into the handmade gifts, patch bar experiences, and coastal-inspired creations made with love in Manchester-by-the-Sea.

The Maker

Meet Jenn

Towne & Main started as a hobby and something fun for me to do on the side, and over the years it has grown into something I’m so proud of. I started by making DIY projects, pallet art, and handmade signs as a creative outlet while balancing life as a working mom.

One of the biggest challenges has been balancing it all — motherhood, a full-time career, and growing Towne & Main during nights, weekends, and any small pockets of time I can find. But that hustle is also what makes it so meaningful. Some of my proudest accomplishments have been seeing how far this little business has come, including being featured in Better Homes & Gardens and Cape Ann Magazine.

Towne & Main is truly personal — it’s me designing, creating, packing, showing up at events, and putting love into every detail.

Better Homes & Gardens

Cape Ann Magazine

Jenn, founder of Towne and Main

Let’s Connect

Shop, Customize or Host a Pop-Up

Whether you’re looking for a handmade gift, a custom piece, or a fun patch bar experience, Towne & Main would love to create something special for you! Shop my Etsy shop, reach out for a custom order, or inquire about hosting a pop-up or private patch bar event.

Shop Etsy

Browse handmade gifts, décor, and one-of-a-kind pieces.

Custom Order

Have a special idea? Let’s bring it to life together.

Host a Pop-Up

Book Patches by the Sea for your next event or party.

With Love, Jenn